AMETHYST

App Design

UX/UI

Digital Health

INTENDED AUDIENCE

The intended audience is women in their late 20s to early 30s, who struggle with emotional spending and want to become more mindful of where their money is spent.

THE PROBLEM

Mobile applications have become an essential part of modern life, providing unmatched convenience and accessibility. When it comes to personal finance, many people feel anxious and overwhelmed.
Money is often viewed as stressful, with investing seen as complicated, saving as restrictive, and budgeting as time-consuming. This mindset leads to emotional spending and avoidance of financial responsibility.

THE BRIEF

The goal is to create an app that encourages mindful spending while making saving, budgeting, and investing simple and approachable. It should reframe money as a tool for wellbeing rather than stress, helping users feel confident and in control of their finances.

THE SOLUTION

Amethyst connects emotional awareness with financial habits. By tracking mood, heart rate, and sleep, it identifies emotional triggers that influence spending. The app offers gentle insights and reminders to help users make mindful choices, reduce impulsive spending, and build a calmer, more balanced relationship with money.

USER PERSONA

Sarah persona - stressed university student

Sanji

Banking and Financial Advisor

Needs:Financial stability, emotional support, and work-life balance. Wants to save for her child, grow her career, and stay disciplined with spending while feeling confident and in control.

Frustrations:Struggles with emotional spending, time pressure, and lack of support. Feels financial stress, lifestyle pressure, and guilt when budgets or goals fall apart.